EDUCATION

Master of Fine Arts (MFA), Digital Media
Full Sail University | August 2011

Bachelor of Science (BS), Mass Communication (Emphasis: Advertising)
Towson University | December 2005

Bachelor of Arts (BA), Art (Emphasis: Graphic Design)
Lynchburg College | May 2002

TECHNICAL SKILLS

• Adobe Creative Cloud: Advanced proficiency in Photoshop, Illustrator, InDesign, XD, experience in Premiere Pro and After Effects
• Front-End Web Design: HTML5, CSS, PHP, WordPress Theme Development
• Motion Graphics & Multimedia: Creation and editing of graphics, video, and audio elements
• Microsoft Office: Word, Excel, PowerPoint
• Digital Marketing Tools: Google Analytics Google AdWords
• Other Skills: Advanced photography production techniques, and Canva; utilization of AI tools like ChatGPT for client success and project management tools like Slack, Teamwork, Monday, Basecamp, and Asana

PROFESSIONAL EXPERIENCE

BE KINETIC
Creative Director | January 2022 – December 2024

• Creative Leadership: Lead the development and execution of creative concepts for print, digital, and web assets, ensuring a consistent brand experience across all marketing initiatives.
• Project Management: Oversee materials development through art direction and creative design, managing timelines and budgets to deliver projects efficiently.
• Team Management: Direct and manage a multidisciplinary team of contractors, including SEO specialists, videographers, photographers, illustrators, copywriters, and graphic designers.
• Multimedia Production: Oversee the production of multimedia content, including motion graphics, video, and audio elements, to enhance marketing campaigns.
• Web Development: Develop and implement strategies for WordPress theme design and front-end web development to improve user experience.
• Client Relations: Collaborate with clients to create and manage RFPs and proposals, ensuring project goals and deadlines are met.
• Software Proficiency: Utilize Adobe Creative Cloud applications to design content across multiple platforms.
• Presentations & Strategy: Present creative concepts to clients and internal teams, conducting brainstorming sessions to drive innovation.

WHITE OAK HOSPITALITY
Director of Marketing | August 2020 – December 2021

• Marketing Strategy: Developed and implemented comprehensive marketing plans and budgets, achieving KPIs and adjusting tactics to meet strategic goals.
• Creative Development: Led the creative development of brand messaging for new menu items, events, and in-house campaigns.
• Collateral Production: Managed the production of print and digital marketing materials, including menu designs, event promotions, and table marketing materials.
• Multimedia Assets: Directed creative teams in producing photography, videography, and multimedia assets for food and beverage marketing.
• Team Oversight: Oversaw social media and events departments, ensuring integrated marketing communications across all channels.
• Vendor Management: Supervised external vendors and internal teams to deliver projects on time and within budget.
• Brand Consistency: Ensured a consistent brand identity across all media and marketing materials.
• Digital Strategy: Managed customer reviews and digital advertising content strategies to enhance online presence.

JETPAK BRANDING
Contract and Freelance Creative Producer | April 2018 – August 2020

• Web Development: Researched, recommended, and implemented WordPress websites utilizing Divi Base Theme.
• SEO & Content Marketing: Created and executed strategies for search engine optimization and content marketing to increase client visibility.
• Creative Direction: Provided creative direction and graphic design services for both print and digital media.
• Multimedia Content: Developed multimedia content, including graphics and videos, to enhance client branding and engagement.
• Client Collaboration: Worked closely with clients to understand target audience requirements and translated them into effective creative solutions.

PCM SERVICES
Marketing Manager | July 2017 – April 2018

• Brand Building: Built the PCM brand and expanded business across all units in the Washington D.C. and Baltimore areas.
• Inbound Marketing: Engaged in inbound marketing efforts, including initial design, development, and analytical tracking to support strategic goals.
• Marketing Playbook: Developed and maintained a marketing “playbook” outlining projects within various market segments.
• Proposal Design: Generated and maintained proposal and bid package designs across multiple business divisions.
• Creative Oversight: Directed the creative development of marketing materials for print, video, web, and other multimedia solutions.
• Project Coordination: Managed multiple projects, ensuring timely delivery and adherence to budget constraints.
• Brand Training: Communicated and trained internal teams on PCM brand marketing messages.

REDSTART CREATIVE
Creative Director of Digital Projects (1099 Contract) | August 2012 – December 2016                                                          

• Web Strategy: Led research, recommendation, and implementation of WordPress websites for clients.
• Digital Marketing: Developed website design strategies and digital marketing plans, including SEO and content marketing research.
• Team Leadership: Directed creative teams and managed client relations for successful project delivery.
• Proposal Management: Created and managed RFPs and proposals, collaborating with clients to meet project objectives.
• Multimedia Production: Oversaw the production of multimedia content, including graphics and video elements, ensuring quality and brand consistency.

ADDITIONAL SKILLS

• Team Collaboration: Team-oriented with a collaborative approach to creative development.
• Project Management: Ability to effectively manage multiple projects simultaneously, delivering on time and within budget.
• Leadership: Strong leadership skills in supervising vendors and managing budgets.
• Industry Knowledge: Up to date with current and emerging design and multimedia trends.
• Creativity: Ability to inspire creativity and improve content presentation to target audiences.
• Communication: Excellent verbal and written communication skills for presenting ideas and concepts.

PROFESSIONAL AFFILIATIONS & CERTIFICATIONS

• CPACC (In progress) Completion by February 2025
• YTT200 (In progress) Completion by March 2025